An analysis of the marketing strategies of honda motor company since 1948

The competition is further fueled by the fact that the global automotive production capacity far exceeds the demand. Historically, new models have tended to have major upgrades every 4 or 5 years with only minor modifications in between.

The company faces many new entrants in India and China, which offer similar quality motorcycles and scooters for lower price than Honda. Timing and frequency of new model releases The market share of the automotive companies is significantly impacted by the timing and frequency of new model releases.

Honda is well-positioned to be able to do this. Honda Financial Report New companies, such as Tesla and even Google, which tries to build self-driving cars are also threatening the traditional automotive industry.

The company cannot control the currency exchange rates, therefore it is at risk, if Japanese Yen exchange rates would start to rise. Ford SWOT analysis Best Global Brands Such situation has encouraged consumers to buy big fuel-inefficient vehicles such as SUVs and pickup trucks.

Honda may take advantage of this by introducing more car models running only Hydrogen fuel cells and bypassing all the government regulations associated with the greenhouse gas emissions.

Increasing government regulations Many governments around the world are committed to reducing the greenhouse gas emissions and are encouraging fuel efficiency initiatives.

Interest rates in the U. In such economic conditions, Honda has an opportunity to capture higher market share and increase sales in the U. These countries, including others, are often subject to natural disasters that disrupt manufacturing processes and result in lower production volumes and profits.

However, due to the rising consumer expectations in relation to in-car technology and the competitive nature of the industry, there is an argument to release upgraded models more frequently.

Why Choose a Honda Engine? Inthere was an estimated global excess production capacity of 31 million units. Increased competition Honda is faced with an ever increased competition from the traditional automotive companies, the new players and saturation of its main markets.

The company itself identifies this as a key threat that will negatively affect the company over the next few years. Low fuel prices are increasing the demand for pickup trucks and SUVs Currently, fuel prices are the lowest in a decade.

Sources Honda World Marketing Mix Strategies Marketing Mix of Honda Motor Company Words | 4 Pages.

Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. More about Honda Marketing Plan.

Marketing Plan Hybrid Car Words | 5 Pages. Suzuki Motor Company Market Strategy Analysis. Yamaha Marketing Mix.

SWOT analysis of Honda

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Get started now! The Production Systems Between Toyota And Honda Marketing Essay. Print Reference this.

Disclaimer: Since the company has to develop the products and services to satisfy the customers, each company has to come up with their own production system due to its important in making the business move forward. Overview of Honda Motor Company.

Oct 12,  · The Honda Motor Company was founded by Soichiro Honda in Inhe opened the American Honda Motor Company, so he could fulfil his dream of building a high performance motorcycle and marketing it globally.

This is Honda Motor Company, Ltd. SWOT analysis. Motor Company (further Honda or Company) is a Japanese motorcycle, automobile, aircraft and engine manufacture. The Company was founded in by Soichiro Honda, as an automotive parts manufacturer.

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An analysis of the marketing strategies of honda motor company since 1948
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